What Makes Lightyear Different?
By Ben Sturtevant
After going through our lyaintro.com presentation some people come away asking, “How are we going to be able to compete with companies like Verizon and AT&T?”
The difference is that our competitors sell their customers and create no loyalty. Lightyear gives ownership and the ability to create leverage to its customer base - therefore creating a LOYAL customer base.
Network Marketing is about relationships which means that we have relationships with our customers. I am never leaving my service because it’s my business. My grandmother is never leaving my service because I am providing her a quality service at very competitive prices but most importantly because she is doing
business with me.
Do no overlook the power of the relationship. No, I am not saying you need to go out and sell all of your family and closest friends our service. We don’t need to do that. I’m saying that a lot of
people doing a little bit will produce HUGE results!
Look back at Excel Communications. When I joined Excel in 1997 they had just reached $1.4 billion (that’s BILLION folks) in revenue, had just gone public, and they have over 1.5 million REPS (not customers but reps). This was in their 8th year in business! In their entire company they had a little over 7 million customers. Now, do the math: divide 7 by 1.5. That comes out to 4.67 customers per rep.
Please stop and read that paragraph again. In 8 years Excel became the 4th largest Long Distance company in the U.S. and the average rep only had 5 customers. They didn’t have 100 each, they didn’t
have 50, they didn’t have 20. They had 5 customers each on average. So, if you look back at Excel ask yourself, where they out selling people long distance? The answer is NO! They built
their company using Network Marketing - a relationship based business. They created a situation of a lot of people all doing a little bit (sound familiar)?
Now, let’s do a little Lightyear math. Let’s say we do the exact same thing as Excel over the next 8 years. We’re going to go out and build a company of 1.5 million reps who each have 5 customers.
That will give Lightyear 7.5 million customers. Now let’s say those customer average $60 a month on their wireless bill. That means Lightyear will be billing about $450 million PER MONTH just
in wireless. Multiply that by 12 years and what you get is a $5.4 BILLION DOLLAR COMPANY!
Okay, now go back and look at these numbers again. We have the same customer to rep ration (5 to 1) but we are 5 times as big in our results. So what’s the moral of the story? Forget about selling wireless and focus on building your outlets!
Excel built their success story with Long Distance and no, they did NOT have the cheapest service in the industry. In most cases they were 20% more than everyone else. Then how did they do it? They
did it by creating loyal customers through relationships and networking. Go out and network with people. Sign up the people as reps who want to take part in our financial opportunity and enroll customers from the people who do not. It’s really very simple.
Think of it like this…
Let’s imagine that the $155 billion dollar wireless industry is represented by a giant football stadium filled with $1 dollar bills (155 billion of them). And you have joined Lightyear which entitles you to a vehicle to remove money from that stadium. Picture yourself with a wheelbarrow and a shovel. The moment you
joined Lightyear you now have the opportunity to start shoveling and wheeling money out. Now imagine you’ve built a team of 10 people that are doing their own shoveling and wheeling out of money too. Is more money coming out with your team than just you alone? Yep. Now imagine you’ve built a team of 100 people who are also doing this. Are you moving more money than you and your 10 people combined now? Yep! Now imagine you’ve grown a team of 1,000 people that are all moving their own wheelbarrow of money in and out of the stadium. Starting to get the picture? Not yet, well have a look at this…
1,000 wireless stores X 5 customers each X $60 a month X 4% = $12,000 a month in residuals - from wireless alone!
Let’s go out and build the system and the customer revenue will come!
I’ll see you at the top!
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